Noor Maroun https://berytech.org/author/noor-maroun/ powering potential Tue, 13 Jan 2026 09:25:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://berytech.org/wp-content/uploads/2020/04/Berytech-favicon.svg Noor Maroun https://berytech.org/author/noor-maroun/ 32 32 From Idea to Market: When and How to Protect Your Innovation https://berytech.org/from-idea-to-market-when-and-how-to-protect-your-innovation/ Tue, 13 Jan 2026 09:03:37 +0000 https://berytech.org/?p=66584 Insights from Fouad El Saddi, Intellectual Property Specialist For many startups, intellectual property (IP) protection feels like a faraway step, something to worry about after growth or investment. But as Fouad El Saddi explains, protecting your innovation starts much earlier than most founders think. “IP protection begins the moment research and development begin,” El Saddi […]

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Insights from Fouad El Saddi, Intellectual Property Specialist

For many startups, intellectual property (IP) protection feels like a faraway step, something to worry about after growth or investment. But as Fouad El Saddi explains, protecting your innovation starts much earlier than most founders think.

“IP protection begins the moment research and development begin,” El Saddi says. “At that stage, what matters most is keeping your ideas confidential until they’re ready for protection.” He breaks down IP protection into stages that evolve with your business.

1. Early Stage: Confidentiality First

Before anything else, protect your ideas from leaking. “Founders should start with NDAs and confidentiality agreements, with each other, employees, freelancers, and suppliers,” El Saddi advises. Avoid public disclosures in events, competitions, or on social media. Once something is made public, you lose the right to protect it, it becomes part of the public domain.

2. Pre-Launch: Patents and Trade Secrets

If your solution involves a technical innovation, a new formula, or an inventive process, you may be eligible for a patent. “File a patent before seeking investment or launching commercially,” El Saddi stresses. “It gives your startup more value and credibility.” For sectors like agrifood, where the innovation may lie in a recipe or production method, secrecy is often the smarter route. Keep such knowledge as a trade secret, safeguarded through strong NDAs and internal confidentiality processes.

3. Company Registration: Securing Your Brand Identity

Once your entity is legally established, protect your name.

“A trademark covers your brand identity, the name, logo, or product line,” El Saddi explains. “You should check its availability before printing packaging or going to market.”
Trademark registration typically happens at or just before commercial launch, ensuring your brand cannot be used or copied by others.

4. Growth Stage: Design and Presentation

As your product evolves, industrial design protection may apply. This covers the look and feel of a product, the shape of a bottle, the form of a package, or an ornamental design that distinguishes it. “Industrial design protection applies to how your product looks, not how it works,” El Saddi notes.

5. Scaling and Expansion: Creative and Digital Assets

Finally, your content, manuals, visuals, and software are protected under copyright. “Everything you create as a human, text, graphics, software, user manuals, is automatically protected by copyright,” El Saddi says. While copyright registration isn’t mandatory, it strengthens your legal position in disputes, especially as your brand starts producing more digital and creative assets.

The Takeaway

IP isn’t one step, it’s a layered process that grows with your startup. Start with confidentiality, move toward patents or trade secrets, then secure your trademark, designs, and creative outputs as your company matures.

As El Saddi puts it, “Every stage has its own protection tools, but the sooner you think about IP, the stronger your business foundation becomes.”

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The Clyntech Accelerator Launches Its Fourth Batch https://berytech.org/the-clyntech-accelerator-launches-its-fourth-batch/ Tue, 11 Nov 2025 15:00:44 +0000 https://berytech.org/?p=66221 The Clyntech Accelerator has officially opened its fourth batch, welcoming 13 new startups developing innovative solutions across the clean technology sectors of energy, waste, transportation, and water. The selection followed a competitive pitching round, during which more than 26 startups presented their ideas before a jury of internal and external experts. The chosen teams have […]

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The Clyntech Accelerator has officially opened its fourth batch, welcoming 13 new startups developing innovative solutions across the clean technology sectors of energy, waste, transportation, and water.

The selection followed a competitive pitching round, during which more than 26 startups presented their ideas before a jury of internal and external experts. The chosen teams have now embarked on a multi-month journey designed to strengthen their technical and entrepreneurial capacity, from validating their solutions to refining their market approach.

Building Collaboration and Design Thinking from Day One

The program kicked off in October 2025 with a three-day Design Thinking Bootcamp, marking the first activity for the newly selected founders. The immersive experience was designed to help teams connect, build trust, and establish a foundation of collaboration, both among themselves and with the Berytech team supporting their growth.

Throughout the sessions, participants explored the core stages of design thinking: understanding users and stakeholders, identifying the core beliefs shaping their ideas, transforming these into hypotheses, and testing them through rapid prototyping. By the end of the three days, each team had developed a validated concept and a clear roadmap to guide their next steps, from refining their solutions to preparing for the following stages of their startup journey.

This early emphasis on team cohesion and structured experimentation set the tone for the months ahead, fostering a shared spirit of openness, creativity, and purposeful collaboration across the cohort.

A Multi-Phase Learning Experience

Since the bootcamp, the startups have moved into a structured learning journey covering a wide range of topics, from product planning, and business modeling, to legal frameworks and go-to-market strategy.

Rather than one-off sessions, most topics are explored through a series of interconnected workshops and one-on-one sessions, allowing experts to follow up with the teams, ensure progress, and help them apply each concept directly to their projects.

In the coming weeks, the program will expand to include sessions such as sustainability and environmental impact assessment, cost structure and breakeven analysis, and financial planning, topics that will help participants translate their technical innovations into viable, scalable business models.

Bridging Technical Expertise and Entrepreneurial Skills

This kind of ongoing, applied learning is particularly valuable in the clean technology sector, where many founders come from scientific and engineering backgrounds. While their technical expertise is a strong foundation, the path from invention to market success also requires skills in communication, leadership, and business strategy.

Clyntech’s approach helps bridge this gap. The workshops are designed not just to teach business fundamentals but to develop the soft skills that turn technical specialists into entrepreneurs, enabling founders to communicate their impact, attract investment, and collaborate effectively with partners and stakeholders.

Accelerating the Path from Prototype to Market

All these workshops are delivered as part of the accelerator phase, which will run over the next 6 months. During this period, startups will also receive one-on-one support to develop their prototypes, reach their Minimum Viable Products (MVPs), and strengthen their business models as they prepare to enter the market.

At the end of this 6-month phase, eight startups will be selected to join an additional 4-month incubation program, where they will continue refining their technologies, deepening their market validation, and scaling toward commercialization.

By combining intensive capacity building with personalized mentorship, the Clyntech Accelerator continues to empower Lebanon’s clean technology entrepreneurs to turn scientific innovation into practical, market-ready solutions that drive environmental and economic impact

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Beyond the Business Model: What Truly Sets a Strong Pitch Apart  https://berytech.org/beyond-the-business-model-what-truly-sets-a-strong-pitch-apart/ Tue, 11 Nov 2025 09:37:10 +0000 https://berytech.org/?p=66207 Insights inspired from Georges Diab, Entrepreneurship & Pitching Specialist  In the world of entrepreneurship, great ideas are abundant, but memorable pitches are rare. According to Georges Diab, Entrepreneurship and Pitching Specialist, the difference between a strong pitch and a forgettable one often has little to do with the business model itself.  1. It’s About Storytelling, […]

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Insights inspired from Georges Diab, Entrepreneurship & Pitching Specialist 

In the world of entrepreneurship, great ideas are abundant, but memorable pitches are rare. According to Georges Diab, Entrepreneurship and Pitching Specialist, the difference between a strong pitch and a forgettable one often has little to do with the business model itself. 

1. It’s About Storytelling, Not Slides 

A strong pitch doesn’t just present a product; it tells a story. Founders who can translate their idea into a clear, human narrative, from the problem they’ve witnessed to the solution they’ve built, stand out immediately. 

As Diab puts it, “Investors connect with people, not with numbers. When you turn your pitch into a story, you move from explaining a business to inspiring belief in a vision.” The best founders craft their pitches like storytellers: structured, emotional, and purposeful. They guide listeners through the journey rather than overwhelm them with data. 

2. Depth of Understanding Builds Trust 

While storytelling draws investors in, it’s deep business understanding that keeps them there. Strong founders don’t just repeat their financials; they own them. They understand the mechanisms behind their growth, their market, and their scalability model, and can communicate that fluently. 

“Knowing your numbers isn’t just about showing credibility,” Diab explains. “It’s about proving that you understand how your business actually works and how it can evolve.” 

3. Authenticity Over Performance 

Perhaps the most overlooked ingredient is authenticity. Founders who approach investors as human beings, not judges, create genuine connection. 
“When you realize that pitching isn’t about selling, but about sharing something meaningful, everything shifts,” Diab says. “You stop performing and start communicating.” 

At its core, a memorable pitch isn’t about perfection, it’s about clarity, confidence, and connection. Investors aren’t just funding businesses; they’re backing people who believe in their stories enough to make them real. 

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Berytech Partners with NetCommerce to Empower Digital Trade https://berytech.org/berytech-partners-with-netcommerce-to-empower-digital-trade/ Fri, 07 Nov 2025 14:27:38 +0000 https://berytech.org/?p=66167 Berytech is pleased to announce that it has entered into a strategic partnership with NetCommerce, Lebanon’s leading online transaction platform, to empower startups and SMEs in our network to scale their businesses through digital trade. Through this collaboration, Berytech startups and SMEs will gain access to NetCommerce’s secure, fast, and easy online payment infrastructure, including […]

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Berytech is pleased to announce that it has entered into a strategic partnership with NetCommerce, Lebanon’s leading online transaction platform, to empower startups and SMEs in our network to scale their businesses through digital trade.

Through this collaboration, Berytech startups and SMEs will gain access to NetCommerce’s secure, fast, and easy online payment infrastructure, including payment links, online checkout options, and multi-currency and real-time credit card transaction validation. This partnership will help participating companies reduce their reliance on cash, facilitate exports, and open new avenues for cross-border transactions.

The benefits for our community include:
– Preferential rates and fees exclusively offered to Berytech-affiliated companies, to incentivize adoption and reduce cost barriers
– A digital channel that enables safe and secure online payments, enhancing trust and accessibility for both local and international clients
– Seamless integration with trusted financial institutions, ensuring reliability and compliance with international standards

During the launch event, NetCommerce’s CEO, Elias Azzam, together with his team, presented the platform and demonstrated its main features to participating startups and SMEs, highlighting how such tools can transform their sales and export operations.

This partnership reflects Berytech’s continued commitment to equipping our community with digital infrastructure that drives growth, competitiveness, and financial inclusion.

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Cracking the Code: How to Make the Algorithm Work for You https://berytech.org/cracking-the-code-how-to-make-the-algorithm-work-for-you/ Thu, 06 Nov 2025 09:08:31 +0000 https://berytech.org/?p=66121 Insights from John Tebaa, Digital Marketing Specialist In marketing, the principles rarely change, only the platforms do. For John Tebaa, effective digital marketing isn’t about luck or big budgets. It’s about clarity, persistence, and knowing how to make the system work for you. “Marketing never really differs between one product and another,” Tebaa explains. “When […]

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Insights from John Tebaa, Digital Marketing Specialist

In marketing, the principles rarely change, only the platforms do. For John Tebaa, effective digital marketing isn’t about luck or big budgets. It’s about clarity, persistence, and knowing how to make the system work for you.

“Marketing never really differs between one product and another,” Tebaa explains. “When people have a need, and your product offers real value, your job is to let them know it solves that need.”

1. From Value to Visibility

The key, he says, is to shift focus from selling a product to selling a solution. “If you’re not solving a problem, you’re not selling,” he emphasizes. Once people recognize their problem in your message, they’ll naturally want to hear how you can solve it.

2. Master the Algorithm, Don’t Fight It

Tebaa views social media platforms not as obstacles but as amplifiers, if you understand their logic. “The algorithm isn’t against you,” he says. “If your message is clear and relevant, it will deliver it to the people who need it.”

He points out that the best-performing formats today, short videos like Reels and Stories, reward content that’s shared, especially when engagement happens beyond the platform. The algorithm notices that and boosts it automatically.

3. Test, Learn, and Scale

Unlike traditional advertising, digital marketing gives you freedom to experiment without heavy investment. “We can always test and validate,” Tebaa notes. “Once you have one good piece of content that performs well, you can scale it up.”

This cycle of testing and refining allows marketers to learn fast and adjust based on real feedback, not assumptions.

4. Build Networks That Amplify

Growth isn’t only about algorithms; it’s also about people. Tebaa highlights the importance of community and collaboration: “If you know how to build good networks, you can use those networks to push your content further. Every share expands your reach.”

5. Consistency Wins

Finally, he insists that results come through steady effort. Digital visibility is a process, not a moment. “As long as you keep creating, adapting, and staying consistent,” he says, “the growth will happen.”

In the end, Tebaa’s approach demystifies digital marketing. It’s not about hacking the algorithm, it’s about understanding it, working with it, and letting persistence turn clarity into momentum.

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From Fragmentation to Function: Why Clusters Matter Now More Than Ever in Lebanon  https://berytech.org/from-fragmentation-to-function-why-clusters-matter-now-more-than-ever-in-lebanon/ Mon, 03 Nov 2025 07:59:10 +0000 https://berytech.org/?p=66012 Insights inspired by the Lebanon Clusters 2025 convening on circularity, competitiveness, and systemic change.  There is a growing understanding across Lebanon’s economic and innovation landscape: the country’s most pressing challenges won’t be solved by surface-level fixes. Across energy, agriculture, and waste, short-term responses may have eased immediate pressures but have fallen short of addressing the […]

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Insights inspired by the Lebanon Clusters 2025 convening on circularity, competitiveness, and systemic change. 

There is a growing understanding across Lebanon’s economic and innovation landscape: the country’s most pressing challenges won’t be solved by surface-level fixes. Across energy, agriculture, and waste, short-term responses may have eased immediate pressures but have fallen short of addressing the deeper systemic challenges. Real progress demands going beyond systems to transform underlying systems that either enable or obstruct sustainable development.  

That’s precisely what Lebanon Clusters 2025 set out to address. By bringing together over 150 stakeholders from the public and private sectors, academia and civil society, the convening didn’t just celebrate collaboration and circularity, it challenged everyone to critically examine how systems work today, and how they could work better, together. 

At the center of that shift in thinking is the role of clusters: collaborative ecosystems built around shared value, circular thinking, and long-term competitiveness. A proven model worldwide, clusters are now taking on new relevance in shaping Lebanon’s path toward sustainable growth. 

Clusters as a Response to Structural Problems 

In his keynote address, Mr. Nehmat Frem, President and CEO of INDEVCO Group and Member of the Parliament of Lebanon, set the tone by calling for a deeper, more courageous kind of reform. He reminded the audience that Lebanon’s challenges, like the enduring waste crisis, are not short-term obstacles but long-standing structural issues that cannot be solved with temporary fixes. These problems, he argued, demand systemic responses rooted in shared responsibility and long-term thinking. 

That same logic applies across sectors: 

  • Agrifood, where small producers remain disconnected from innovation, markets, and one another. 
  • Energy, where sustainable alternatives are still under-leveraged. 
  • Waste, where valorization is the exception, not the norm. 
  • Clusters offer a way forward, not as short term interventions, but as permanent structures for transformation. 

Why Clusters? Why Now? 

Lebanon Clusters 2025 made a timely case for scaling cluster development across sectors, by demonstrating what clusters can achieve when fully activated: 

  1. They reinforce resilience through collaboration. 

Clusters bring together industries, researchers, and service providers, fostering coordination and shared purpose that strengthen the wider economic landscape. 

  1. They activate cross-sector circularity. 

Clusters move beyond vertical silos. Waste becomes input, energy circulates more efficiently, and food systems plug directly into innovation. Circularity becomes practical, not conceptual. 

  1. They formalize what often remains informal. 

Clusters transform sporadic partnerships to intentional, governed ecosystems, the very backbone needed for systems to evolve. 

From Vision to Infrastructure 

What made Lebanon Clusters 2025 stand out was not simply the what of collaboration, but the how behind organizing and sustaining it. 

During a fireside chat moderated by Mr. Nicolas Farhat, Deputy General Manager at Berytech, panelists explored both global and local perspectives. Mr. Alejandro Gallego Alcaide, Director of International Business at AMEC, shared international best practices, while Dr. Marc Bou Zeidan, Executive Director of QOOT, grounded the discussion in Lebanon’s agrifood context. The takeaway was clear: clusters succeed only when shaped by real sector needs, not imposed from above. 

That same thread continued in the session on organizational models, where Ms. Lara Khoury, Director of Programs at Berytech, unpacked differences among chambers, syndicates, associations, and clusters. She emphasized that clusters should be positioned not as another network but as adaptable, forward-thinking engines of innovation and competitiveness. 

In the policy and legal session, Ms. Jessica Hajjar, Programs Manager at Berytech, and Maître Julien Khoury, Intellectual Property Specialist, made a strong case for official cluster recognition. Their intervention reinforced a central truth: if clusters are to become genuine economic infrastructure, they require legal clarity, policy integration, and long-term commitment. 

The event also showcased the tangible progress made by Lebanon’s emerging clusters, particularly in waste valorization and sustainable energy. 

Ms. Ingrid Salloum, Manager of QEEMA, highlighted how the Waste Valorization Cluster is connecting key industry players to transform waste challenges into circular economy opportunities. 

Mr. Youssef Yammine, Manager of the Sustainable Energy Cluster, emphasized energy’s pivotal role in enabling circularity across sectors and driving Lebanon’s green transition. 

Not a Celebration, a Realignment 

Building on these examples, Lebanon Clusters 2025 marked a decisive shift from isolated initiatives to a coordinated future, one where actors such as QEEMA, the Sustainable Energy Cluster, QOOT, and Euromed Clusters Forward work in sync to build new cycles of shared value. 

The presence of Euromed Clusters Forward, which also brought perspectives from Jordan, Egypt, Tunisia, and Morocco, added a valuable layer of regional exchange, showing how Lebanon’s emerging cluster ecosystem is part of a wider Mediterranean effort toward innovation-driven circularity. 

Together, Lebanon’s three clusters form interconnected pillars of the country’s circular economy: QEEMA drives waste valorization and resource recovery, the Sustainable Energy Cluster advances renewable solutions and efficiency, and QOOT fosters innovation across the agrifood value chain. Their convergence demonstrates how cross-sector collaboration can unlock new business models and shared economic value. 

A Quiet but Fundamental Shift 

If Lebanon’s past is a story of brilliant individuals and initiatives, its future must be built on coherence, structure, and systems that can hold together through change. 

Clusters don’t promise overnight transformation, but they do offer something far more powerful: a stable platform for long-term, circular progress, where innovation is not just invented, but embedded. 

Because at the end of the day, progress begins not with new ideas, but with how we organize the ones we already have. 

Next Steps & Acknowledgment 

This event was held under the patronage of the Ministry of Economy and Trade, with the support of the Kingdom of the Netherlands and the European Union. 

To explore collaboration opportunities with any of the clusters, interested partners are invited to fill out the collaboration interest form:  

Learn more at www.qeema.org , www.secluster.org, and www.qoot.org. 

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Agrytech Accelerator Batch 7: Seven Startups Advance to the Incubation Phase https://berytech.org/agrytech-accelerator-batch-7-seven-startups-advance-to-the-incubation-phase/ Tue, 05 Aug 2025 09:55:00 +0000 https://berytech.org/?p=65769 After six months of acceleration, Berytech’s Agrytech Accelerator program has announced the seven startups advancing to the incubation phase of its seventh batch. The program, co-funded by the Kingdom of The Netherlands, supports agrifood innovation in Lebanon by empowering startups to move from prototype or MVP to market-ready solutions that can scale. A Strong Start […]

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After six months of acceleration, Berytech’s Agrytech Accelerator program has announced the seven startups advancing to the incubation phase of its seventh batch. The program, co-funded by the Kingdom of The Netherlands, supports agrifood innovation in Lebanon by empowering startups to move from prototype or MVP to market-ready solutions that can scale.

A Strong Start

The seventh batch launched earlier this year with eleven promising startups selected for the Acceleration Phase. Over this period, the entrepreneurs worked intensively to strengthen their Minimum Viable Products (MVPs), refine their business strategies, and validate their market potential.

The program included hundreds of one-on-one sessions with coaches and experts covering product development, finance, go-to-market strategizing, and business planning. In addition, the startups engaged in specialized workshops on design thinking, customer validation, legal, finance, market entry, soft skills and pitching.

Beyond the formal sessions, the teams also joined pitch nights and huddles, relaxed networking evenings with peers, mentors, and industry experts, giving founders a chance to test their ideas, build confidence, and expand their networks.

Moving into Incubation

At the end of the acceleration phase, the startups pitched their progress before a jury of Berytech team members and external business, technical, and finance experts. Based on growth potential, scalability, and sector impact, seven startups were selected to move forward into the incubation phase:

  • Aquavita – Innovative aquaculture farming system for the production of Red Tilapia fish by recycling rainwater and microbial waste-to-protein conversion, doubling yields of traditional systems while conserving water.
  • 2XPND – Reinventing snacks using an innovative extraction process and a single-ingredient. They produce a protein-rich expanded cheese snack without any additives.
  • Peatler (Cultiva) – Transforming banana plant residues into a banana peat, which is a biofertilizer enhanced with nanotechnology that boosts yield and minimizes the use of chemical fertilizers. .
  • Honeylicious Treats – Creating 100% pure honey powder through freeze-drying technology, offering a natural low-glycemic sugar alternative.
  • AgriSmart – AI-powered WhatsApp chatbot acting as a virtual agricultural consultant with subscription-based services.
  • Farming Bee – Breeding resilient queen bees via artificial insemination and natural mating to strengthen honey production.
  • Elma’s – Producing Black Soldier Fly Larvae feed as a soy alternative while turning organic waste into compost.

The Road Ahead

These seven startups will now embark on the four-month Incubation Phase, where they will receive more advanced support to refine their products, scale operations, and prepare for market launch and attract investment. The phase includes targeted workshops, deeper one-on-one mentoring, and continued access to Berytech’s resources and partner networks.

“What inspires me most in the Agrytech Accelerator is the dedication of our teams, from the youngest founders to the most experienced entrepreneurs, all driven by a thirst for learning and a passion to grow their innovations in the agrifood sector despite all the uncertainties around them.”,” Ghiwa Daccache, Programs coordinator.

About Agrytech

Berytech designed and developed the Agrytech Accelerator Program to ensure Lebanon remains at the forefront of agrifood innovation. Launched in partnership with the Embassy of the Kingdom of the Netherlands in Lebanon, the program supports startups across food, agriculture, and cleantech, offering up to $100K in funding and resources to help them scale and expand internationally.

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The REAF Program Makes a Bold Statement at PowerX https://berytech.org/the-reaf-program-makes-a-bold-statement-at-powerx/ Tue, 15 Jul 2025 10:08:24 +0000 https://berytech.org/?p=64736 The REAF (Rural Entrepreneurs in Agri-Food) Program made a vibrant mark at the PowerX Summit, where sustainability and entrepreneurship took center stage. Seventeen startups from across the program’s three batches came together to showcase their cutting-edge solutions.  Unlike traditional exhibitions, the REAF presence took the form of a single, open-concept booth, a collaborative space built […]

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The REAF (Rural Entrepreneurs in Agri-Food) Program made a vibrant mark at the PowerX Summit, where sustainability and entrepreneurship took center stage. Seventeen startups from across the program’s three batches came together to showcase their cutting-edge solutions. 

Unlike traditional exhibitions, the REAF presence took the form of a single, open-concept booth, a collaborative space built around long communal tables. This shared setup created a unified environment where all participating startups could exhibit side by side. The result was a dynamic hub of interaction, synergy, and joint visibility, a space where the energy and innovation of rural entrepreneurship could truly shine. 

Throughout the summit, the REAF booth drew steady attention from investors, specialists, ecosystem stakeholders, and policymakers. One of the most notable visits was from H.E. Minister of Agriculture Nizar Hani, who expressed strong interest in several of the showcased startups. The Minister engaged directly with founders to better understand their solutions and explore their potential to transform Lebanon’s rural economy. 

The participating entrepreneurs, representing all three batches of the REAF program, offered a diverse range of innovations spanning Agriculture, Agri-food, sustainability, Cleantech and ecotourism. Many of them held one-on-one meetings with potential partners and clients, turning visibility into tangible opportunity. 

More than just an exhibition, the REAF booth served as a powerful demonstration of Lebanon’s rural entrepreneurial resilience, fostering collaboration and celebrating the spirit of innovation that continues to drive the agri-food sector forward. 

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The importance of cross-border collaboration between clusters  https://berytech.org/the-importance-of-cross-border-collaboration-between-clusters/ Wed, 02 Jul 2025 13:26:10 +0000 https://berytech.org/?p=64651 Clusters are regional networks of interrelated businesses, suppliers, and researchers within a specific industry and across a defined value chain.   A value chain encompasses the full trail of a business’ activities and steps taken to create a product or service – from the initial prototype through its delivery to market. This includes everything from design […]

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Clusters are regional networks of interrelated businesses, suppliers, and researchers within a specific industry and across a defined value chain.  

A value chain encompasses the full trail of a business’ activities and steps taken to create a product or service – from the initial prototype through its delivery to market. This includes everything from design and production to marketing, and even after-sales customer care. 

Today, value chains often cross borders. This means that if businesses in the Mediterranean region work with others worldwide, they can become more competitive and efficient, benefiting from optimized processes, enhanced market access, and a stronger overall economy. 

So, how does this collaboration between clusters strengthen value chains and fuel the innovation landscape? 

By working together, clusters enhance the efficiency and effectiveness of the entire value chain. This collaboration can include sharing resources, coordinating strategies, and aligning efforts to tackle common challenges, which strengthens the overall industry and regional competitiveness. 

Clusters play a vital role in exchanging information, driving innovation, and fostering an environment that contributes to business success. The synergy created through collaborations allows members to refine their production processes, reduce costs, and improve the quality of goods or services offered. The collective effort ensures that the value chain operates more smoothly and efficiently, benefiting all stakeholders involved. 

An example of such collaboration is the Euromed Clusters Forward (ECF) Program, funded by the European Union in coordination with ANIMA and Berytech. This initiative focuses on advancing clusters in the Mediterranean region by promoting cross-border cooperation between Southern and European partners. By working together, the engaged clusters aim to expand their reach into global markets, enhancing their collective impact and competitiveness on the international landscape. 

Many approaches to cross-collaboration exist nowadays, driving mutual growth and fostering advancements:  

  1. Knowledge Exchange: 

Knowledge transfer within clusters can be effectively facilitated through structured activities like the Euromed Clusters Forward Face-to-Face Academy, which offers training programs that support clusters in developing strategies to enhance their value chains. Additionally, initiatives such as the Technical Assistance (TA) vouchers provide clusters with the means to access expert support, allowing them to stay informed and up to date with the latest industry trends. These structured programs ensure that knowledge exchange is not just incidental but an integral part of cluster collaboration. 

  1. Joint Partnerships: 

Clusters can forge meaningful joint partnerships through activities like the Cluster Connect initiative, which promotes twinning and matchmaking between clusters and support organizations across different industrial ecosystems. This fosters cluster-to-cluster and SME-to-cluster collaborations, enabling businesses to access new technologies, resources, and regional markets. Such collaborations are further supported by events like Tech Days and collaborative projects, which serve as platforms for innovation and the establishment of strong cross-border partnerships. 

  1. Targeted Initiatives: 

Clusters can pool their resources and expertise towards targeted initiatives through the Euromed Clusters Forward’s policy dialogue sessions and Tech Days. These initiatives focus on common goals such as sustainability, digital transformation, and workforce development. By addressing these challenges collectively, clusters can create solutions that benefit all actors within their value chains. These targeted initiatives also include collaborative efforts to align with global standards, such as those required for entry into competitive markets like the EU. 

In an increasingly interconnected world, the power of cross-border collaboration between clusters cannot be overstated. By leveraging synergetic strengths, clusters can not only enhance regional value chains but also contribute to the broader goal of global innovation and economic growth. As exemplified by programs like Euromed Clusters Forward, such collaborations are essential in creating a more competitive, resilient, and sustainable future for industries across the globe. 

About Euromed Clusters Forward

Euromed Clusters Forward is a pioneering initiative aimed at enhancing the Euromed region’s cluster ecosystems by improving regulatory frameworks, boosting strategic planning, and fostering alliances among EU and Southern Mediterranean clusters. Funded by the European Union and coordinated by Anima, this 4-year project promotes inclusive innovation, enhances sustainable growth, drives economic diversification and boosts employment in the Euromed region.

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Berytech’s Role in the TESSA Project: Paving the Way for a Greener, More Resilient Lebanon https://berytech.org/berytechs-role-in-the-tessa-project-paving-the-way-for-a-greener-more-resilient-lebanon/ Thu, 19 Jun 2025 08:41:47 +0000 https://berytech.org/?p=64581 In an era where environmental and economic challenges intersect, the TESSA Project (Energy Transition, Sustainable Inclusive Economic Growth in Lebanon.), implemented by ICU in partnership with Enea, Elis Innovation Hub, Fondation Diane, and Berytech, is empowering small and medium enterprises (SMEs) in Lebanon to integrate green transformation and circular economy practices.  This forward-thinking initiative targets […]

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In an era where environmental and economic challenges intersect, the TESSA Project (Energy Transition, Sustainable Inclusive Economic Growth in Lebanon.), implemented by ICU in partnership with Enea, Elis Innovation Hub, Fondation Diane, and Berytech, is empowering small and medium enterprises (SMEs) in Lebanon to integrate green transformation and circular economy practices. 

This forward-thinking initiative targets five key sectors – food processing, healthcare, hospitality, media, and manufacturing – addressing Lebanon’s sector-specific challenges through tailored support and capacity-building interventions. Through these strategic initiatives, Berytech is helping SMEs overcome barriers such as funding hurdles and outdated technologies, promoting long-term economic resilience and environmental sustainability. 

Lebanon’s Green Business Landscape: Key Challenges 

Lebanon’s green business landscape faces significant challenges that hinder sustainable growth. Many industries still lack sustainable practices due to limited knowledge and access to green expertise. Additionally, Lebanese SMEs struggle to adopt market-ready technologies for clean energy, waste reduction, and circular economy strategies, impeding innovation and scalability. Financial barriers, including limited access to green financing, present another challenge for businesses seeking to invest in green initiatives. Furthermore, weak or unclear regulatory frameworks complicate long-term planning, delaying the widespread adoption of green solutions. 

To help address these challenges, Berytech connects TESSA project beneficiaries with key investment entities active in the country. In parallel, it supports companies in strengthening their investment readiness, providing the tools, guidance, and documentation needed to attract funding and accelerate the implementation of their circular and green initiatives. 

Berytech’s Strategic Role in Strengthening Lebanon’s Green Ecosystem 

Through its role in the TESSA program, Berytech has laid a strong foundation for green transformation in Lebanon, starting with capacity building and policy advocacy, and evolving into hands-on implementation of circular initiatives. The program supports SMEs in transitioning to sustainable business models by combining training with four types of targeted technical assistance: financial, managerial, legal, and engineering support. This practical, end-to-end approach enables MSMEs to move beyond theory, translating the principles of circularity into tangible, operational results. 

Developing Green Business Plans 

Berytech supports SMEs in designing actionable strategies grounded in circular economy principles, redefining waste, optimizing resource use, and extending product life cycles to achieve long-term sustainability. 

Skills Development 

Businesses benefit from intensive training programs, hands-on workshops, and personalized clinics that help build internal capabilities in sustainable practices, preparing them to lead their own transformation. 

Capacity Building 

In addition to technical knowledge, Berytech provides legal, managerial, and operational coaching to ensure sustainability is structurally embedded within the organization, reinforcing resilience and scalability. 

Regulatory Support 

Berytech also plays an advocacy role, promoting policy reforms that foster a regulatory environment conducive to green innovation. 

Project Implementation 

The most significant impact of TESSA has come through real-world applications. Nine selected companies are currently receiving tailored support across legal, financial, managerial, and technical areas to implement circular and energy-efficient projects. These are not pilot concepts, they are operational initiatives that serve as proof points for the viability and impact of circular economy models in Lebanon. 

Sector-Specific Interventions 

Berytech’s work under TESSA spans several key sectors, addressing their distinct challenges through sustainability-focused interventions: 

Advancing Clean Tech and Renewable Energy 

Berytech fosters the development of scalable clean technologies by equipping SMEs with both the technical expertise and the strategic support needed to innovate and grow sustainably. 

Promoting Sustainability Across Key Sectors 

In industries such as food processing, healthcare, hospitality, media, and manufacturing, Berytech helps businesses integrate efficient, eco-friendly practices that align with national and global sustainability goals. 

Facilitating the Circular Economy 

From recycling and upcycling to waste reduction and material recovery, Berytech empowers companies to embed circular practices across their operations—supporting Lebanon’s broader transition to a resource-efficient economy. 

Impact Beyond TESSA: Building a Resilient Green Economy 

TESSA is more than just a project; it is a catalyst for long-term change. The tools, skills, and networks developed through the program will outlast its timeline, embedding sustainability at the core of Lebanon’s SME landscape. 

Ongoing Initiatives 

Beyond direct beneficiaries, Berytech actively leverages the skills, expertise, and scale of participating companies to amplify the program’s impact across its broader network of MSMEs. By showcasing the success and learnings of these leading firms, Berytech enables smaller or less mature businesses to adopt proven sustainable and circular practices. These high-performing companies also take on a mentoring role, sharing knowledge, offering practical advice, and helping others avoid common pitfalls, reduce implementation costs, and accelerate their own transition. Through this collaborative model, Berytech fosters a ripple effect of environmental and economic change throughout Lebanon’s entrepreneurial ecosystem. 

Berytech envisions a resilient green economy where Lebanese enterprises are empowered to thrive sustainably, generate jobs, reduce waste, and safeguard the environment for future generations. 

The TESSA Project demonstrates the power of strategic vision paired with sector-specific action, laying the groundwork for a sustainable, inclusive, and resilient Lebanese economy. In an era of uncertainty, TESSA provides a roadmap to a greener, more hopeful future.

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